A B O U T U S
Nestled in the heart of Norwich, you will find us in The Royal Arcade, cosied in amongst other wonderful independent businesses. Our small team brings ethical and sustainable touches to your lifestyle, be it in the home or for occasions. From our distinct and immediately recognisable, natural, hand-tied bouquets to carefully selected gift ideas, our passion for the wild + whimsical look is one of our defining qualities.
We are constantly striving to be as ethical as possible, and are proud to collaborate with and support our local community by using local flower growers and suppliers, and stocking a range of Norfolk-made gifts, homeware and art works by local artists at our shop.
We share our passion for all things floral by hosting a range of regular workshops and offer private workshops for wedding parties, birthdays, and a number of events.
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We look forward to welcoming you soon x
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With 8 years experience in floristry, Gemma has loved having a store front to be able to meet and welcome new customers/ fellow anthophiles and discuss all things flowers, from Weddings to Birthday Bouquets and everything in between we take ultimate pride and care in our work.
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Since moving to Norfolk, Gemma has this to say...
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'Moving to Norfolk two years ago, I could never have imagined that Basil + Pip would be what it is today. From working in my little kitchen in London to having a shop in the heart of Norwich, it has opened doors to meeting so many wonderful people and new possibilities. We have been back to back with weddings this year and looking forward to many more...'
M E E T T H E M A K E R
G E M M A M U R R A Y
WHAT PEOPLE SAY
ANNA HOLSGROVE
WEDDING- BRIDE
Basil + Pip did the flowers for our London wedding in September 2022 and I can't recommend Gemma enough - she is very talented and a lovely person too. I shared a few images of styles I liked and samples of the fabrics in the dresses/suits. From there on, it was the perfect example of trusting a creative to do their thing... and I'm so glad I did! Gemma got what we wanted and respected our budget, cleverly turning the pew ends from the church into beautiful, understated table decorations for our reception venue. I was lost for words when she handed me my bouquet. Obviously I am biased, but they were the most stunning bridal and bridesmaid bouquets I've seen and so many of our guests complimented them, even after the wedding day. Gemma suggested working in a few dried flowers, which I'm so pleased about because my bridesmaids and I all have them on display at home. She also made a very special buttonhole for my husband, who had lost his groomsman earlier in the year. It's something we will always treasure.
KIRSTEN AITKEN
BRIDAL PARTY
I was fortunate enough to attend a hen doo where we took part in a flower crown workshop by Basil+Pip. Not only was Gemma the most down-to-earth and friendly host, her organisation, patience and attention to detail was second to none! If I remember correctly, none of the attendees had ever done anything like this before and by the end of the workshop we had all created something to be proud of! The workshop was a great way of bringing all of the hen party together and I wouldn't hesitate in contacting Basil + Pip to do something similar again in the future! Thank you! 😊
SARAH MACKINNON
WEDDING- BRIDE
Couldn’t be happier with Basil + Pip’s beautiful flowers for our wedding in North Norfolk. We had a great consultation to really understand our tastes and style and felt that all of the bouquets, arch decoration and table arrangements fitted so perfectly with the setting and colour themes. We still have our dried bouquets 4 years on and they are the perfect momento from our special day. Thank you Basil + Pip!
CAMILLE VIDAL WONG
VARIOUS LIFE EVENTS
Basil + Pip is simply the best! Gemma is incredibly talented and I had the honor of having her do the flowers for so many lifetime memories my wedding, my “we’re pregnant” party, my baby shower and the most beautiful flower arrangement for my house if not weekly definitely monthly!
KAT HALIDAY
WEDDING- BRIDE
Would highly recommend Basil and Pip to anyone wanting beautiful, quality, modern flowers. Gemma has such a great eye for colours and arrangements. Gemma did my wedding flowers (which were stunning) but I also used to get weekly flower bouquets to sell at my cafe in London which were extremely popular.
PHOEBE DALZIEL
BRIDAL PARTY
I did a dried flower arranging session with Gemma for a hen party and it was so lovely. My beautiful bouquet is still proudly displayed in my house and Gemma was so kind and encouring, even after I was clearly showcasing that I had zero talent! Would highly recommend